Our mission
Giving college students a way to have fun, build community, and prioritize their health — all at once.
Events and campuses
Saunas, cold plunges, and your people. Our next season starts in 2027.
Campus calendar
- San Diego State University: November 6, 2026
2027 season
- FAU
- UCLA
- UW–Madison
- UMASS
- FGCU
- UF
- JMU
Recap videos
- USC
Our story
Our team was formed from a shared commitment to honor those affected by breast cancer. Inspired by the strength of one mother’s nine-year battle, we strive to carry forward her legacy of health, balance, and compassion.
Guided by our roots in Latvia, where sauna and cold plunge are daily rituals, we learned that healing is deeply communal. Sweat & Soak was born from this belief.
At the heart of our mission is our faith in Jesus Christ. Through Him, we seek to bring restoration not only to the body but also to the soul.
The Sweat & Soak Team
Sweat & Soak in the press
- The New York Times (Article): “The whole emphasis is to still have that high energy, party-like atmosphere that college students crave — doing it in a way where you’re going to feel good after.” — Marty Mocs, Founder, in The New York Times Read the article
- The Wall Street Journal (Article): The Wall Street Journal looked at the wellness movement taking over college campuses. Read the article
- CNN (Feature): CNN went inside a wellness darty, Gen Z’s sober daytime workout party. Watch on CNN’s Instagram
- New York Post (Article): “We don’t think this is just a trend—we see it as the future of college life.” — Marty Mocs, Founder, in the New York Post Read the article
- USA Today (Article): “People are acting like this wellness darty is every single day. It’s more about balance.” — Riley Meyer, University of Alabama, via USA Today Read the article
- Mashable (Article): Mashable named Sweat & Soak, “the charity and wellness group,” among the outfits behind the wellness darty. Read the article
- Fox News (TV segment): College students trade alcohol for ‘wellness darties’. Watch on Fox News
- Saturday Night Live (TV mention): Gen Z wellness parties got a shout on Weekend Update. Watch on YouTube
Partners
lululemon, Red Bull, Vita Coco, Pressed Juicery, Suja Organic, Alani Nu, Jocko Fuel, Waterboy, Heali Medical, The Cold Life, Pure Barre, Elite Tent
Careers
Looking for entrepreneurial college students to run their own event and bring our sauna, cold plunge, and 5K experience to their campus. Be your own boss.
Hats
We now support the mission through hat sales only. One hat is $25.